Prove the ROI Your Customer Receives Using Business Simulation

Welcome to the course: Prove the ROI Your Customer Receives Using Business Simulation.

In this course, you will learn to use Business Simulation according to the UltraLeanSales® blueprint to calculate and validate the financial value, payback period, and ROI delivered to your customer. The course is practical: the fundamentals of Business Simulation, and how you can build reliable cost and benefit models, perform sensitivity analysis, and communicate results in a way that avoids price competition and increases the win probability of your proposals.

What You Will Learn

• The fundamentals of Business Simulation
• Multiple concrete examples of leveraging Business Simulation across different industries
• How to build reliable calculation models for costs and benefits.
• How to calculate the customer’s financial value, payback period, and ROI.
• How to perform sensitivity and scenario analyses to understand benefits.
• How to present results clearly and effectively in marketing and sales.
• How to formulate proposals based on value rather than price.

Who This Course Is For

• B2B sales professionals and sales teams
• Sales managers and directors
• Marketing managers and directors
• Sales process owners
• Entrepreneurs, business directors, and CEOs
• Product and service managers
• Finance and project managers who want to support sales with financial calculations

Course Delivery and Requirements

• Practical learning: Multiple types of simulation examples from different industries and short exercises.
• The course does not require prior knowledge of cause-and-effect relationships, financial metrics, or Excel skills.
• Estimated total duration: 30–60 minutes.

What You Will Receive After the Course

• A ready-to-use operating model and tools for ROI calculation in customer situations.
• The ability to discuss financial impact with customers convincingly.
• Better conditions for winning proposals without competing on price.

Start the course by assessing how much the win probability of proposals increases in your own company when you can justify the financial value, payback period, and/or ROI the customer receives. At the same time, you will see how much this enhanced sales process affects your company’s revenue in the coming years.

During the course, you will learn how to implement a similar Simulator to clarify the benefits for your own company’s customers.